Helping organisations close the gap between strategic intent and delivery.

Working with governments, healthcare and complex organisations to design people-centred services that deliver on their strategic intent.

I work with leaders and teams across policy, strategy, digital and operations to create products, services, policy and lasting organisational change.

Talk to me about the challenges you are facing.

Case Studies
Case Studies

  • George is “…an invaluable thought partner around aligning strategy with user needs, and driving results and research that always put the user at the forefront.”

    Brent Loosi, Design Manager
    Nike Digital Innovation

  • George's “…thinking always drove us to really transform whilst keeping our users at the heart of what we do. The approach she gave us for the programme will have a lasting impact on us.”

    John Abbott, Director of Digital, Data and Technology
    Land Registry

  • George “bring(s) a unique perspective to understanding the big picture, in a way that few others can … able to define, gain buy-in and implement an end-to-end, whole service approach to service delivery"

    Steve Railton, Digital Programme Director
    Land Registry

  • "George is a passionate about design and always makes sure her team is focusing effort to solve the right problems for the user.”

    Juan Real, Design Lead
    Roli

  • George "is passionate, articulate and dedicated to getting results that serve end-users and the business... She considers aspects the majority never realise existed, and like the best insights, when she raises them, you feel that deep down you've always known it."

    Ben Gonshaw, User Experience Director
    AKQA