Roli music
Launching Roli music service offer at pace
Getting a digital product with hardware integration to global Apple stores in just 9 weeks.
Helping the team at Roli, design, develop and launch a digital product (Noise app), hardware (Roli Blocks), platform (Noise FM) and integration for a global Apple product launch with a running start.
The client
Roli is an independent music company based in London specialising in experimental digital instruments. It is best known for its seaboard product.
My role
To scope, lead, direct and support product development to meet challenging launch deadlines uniting internal development teams and agency design teams.
To help create product systems, functional apps, hardware system integration, websites and meet promotional requirements.
To define lean collaborative ways of working across design and development, and meeting deadlines whilst making the best product possible under a compressed timeline and stressful conditions.
The work
Scope
To support the delivery of the best possible functioning consumer launch product for the Global Apple store in 9 weeks with a small lean team uniting agency and in-house capabilities.
Description
This project aimed to deliver across different parts of the consumer service offer. Including product hardware (Blocks), software (Noise app) iPhone/iPad, community backend website service (Noise.fm) and marketing materials. Covering user experience, design and integration with ongoing improvements in the peak Christmas period.
Outcomes
Desired deadlines met with fully working service, digital product and hardware.
Full working cross-platform service delivery and full hardware integration under challenging conditions and timeframes.
